Warner Bros. Interactive Entertainment ran a Facebook poll ad in a campaign to increase game app downloads for Game of Thrones: Conquest and saw an 87.5% increase in app installs compared to a video ad.
Uber India used the Playable ad format to drive awareness for its 2019 Cricket World Cup promotion, inviting people to tap to play and learn more about how to win a trip to the games. With playables, the brand saw a 3x higher ad recall lift rate and a 10% higher click through rate compared to other brand awareness campaigns during the Cricket World Cup.
In a global first for the financial technology industry, the Australian online home loan platform collaborated with Facebook and designer, TreSensa, to develop a Playable refinance calculator, achieving a 22 point increase in incremental leads.
With its AR ad campaign on Facebook, WeMakeUp drove a 27.6 point lift in purchases. The AR ad test group also drove 53% higher CTR and 38% more purchases than the control cell (video ad only). The AR test group delivered a 12.6 point lift in recall and 7.9 point lift in brand awareness. Among those who tried the effect, the average person spent 38 seconds interacting with the ad unit.